Wednesday, July 31, 2013

In the Fast Lane: What Drives Employee Engagement


In the Fast Lane: What Drives Employee Engagement
Why building the trust relationship is the most important employee engagement investment a leader makes 

One of the benefits of cleanly defining and measuring employee engagement is that it allows researchers to test whether significant relationships exist between employee engagement and related ideas. Recently, I described some of the outcomes leaders can expect from investments in employee engagement, including business performance.  Today’s post is dedicated to exploring the antecedents, or drivers, of employee engagement.

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Before I share the dozens of antecedents I uncovered in my research and reading on employee engagement, I want you to think about a time you were really engaged. Now, think about the one thing in your work experience that, had it changed, would have most influenced your engagement levels. You don’t have to tell me just yet: just keep it in the back of your mind…

Practitioners I interviewed for my research described a number of drivers or elements leading to engagement, with one calling precursors a “recipe.” Ingredients include: reciprocal trust, two-way organizational communication, recognition, satisfaction with pay and benefits, access to training, support of personal or professional development, strong communication from line managers, job security, and safety to express one’s true self in one’s job. In addition to these, literature suggests engagement levels can be sensitive to: teamwork and cooperation, immediate management, friendships at work, family friendliness, fair treatment, health and safety, performance and appraisal, and job satisfaction.

Is your head spinning yet? One might get the impression from the above list that just about everything in the work environment can influence engagement. And technically, one might be right. But that isn’t very practically useful because investing in all of these things would cost more than the GDP of a medium-sized country. So what’s a leader to do? Here’s where my research can help.

To understand how to prioritize antecedents, I’ll suggest you think back to the one thing that can influence your own personal engagement levels. For almost everyone I interviewed, their personal answer can be classified in one or more of these three (highly related) categories: reciprocal trust, authentic two-way communication and recognition (feeling valued by the organization).

But let me simplify it even further: it’s all about trust. And managers, both direct supervisors and senior leaders, are the primary focus of the trust relationship for employees. Authentic, transparent communications from the organization, as well as a perception of being heard by the organization, are how the trust relationship is built and maintained. Recognition is tangible evidence that the relationship is reciprocal. Recognition, by the way, can occur in numerous forms, from large-scale awards to small acknowledgments by managers for a job well done.

So as a leader seeking to improve employee engagement, what are the top things you can do starting today?
  1. Do what you say you will do. Trustworthiness is fundamentally about keeping commitments. And in situations where that isn’t possible...
  2. Communicate openly with your employees about what’s going on and why. Talking to employees like they are adults instead of mass-market consumers to influence through marketing campaigns is fundamental to authentic communication.
  3. Listen to your employees. I mean, go out to seek feedback and actively listen to what is shared. Repeat back what you hear. Use a neutral third party if needed.
  4. Say thank you. Run an experiment: send just one thank you note to just one team member each day for a month. Chances are, you’ll be so happy with the results you’ll start doing the same thing for your spouse.

Of course, these are just starting points. But they are incredibly important first steps without which other efforts may not succeed.

5 comments:

Anonymous said...

You're right on target, Hazen. In the end, engagement is all about trust. At L&A, we talk about trust a lot - which we define as a belief that people will do the right thing in the right way at the right time. We have a model for building organizational trust that includes a combination of creating consensus values, management credibility factors and "people-first" policies, systems and processes. Here's a link to the illustration we use for the model. http://www.landesassociates.com/pdfs/MIO.pdf?phpMyAdmin=MI9VQdtFeF%2CaxYKV3kZyn3%2CHpI5
Let me know if you'd like to learn more about it. Les

Hazen Witemeyer said...

Thanks for sharing Les!

Unknown said...

Hazen and Les- I agree about trust being a vitally important ingredient to the recipe, but I think what is even more important is employee "involvement." Hazen's list does not specifically call this out. Yes, we can say an "involved" employee is an an "engaged" employee; and yes, if you have trust and communication that may imply you include employees in things, but it does not necessarily mean your employees are really involved in the business.

Being "involved" is more than being told what to do, or what and why management is making the decisions they make. It is giving the employees a say in how they do their job, what they work on, and how. Gary Hamel's book "The Future of Management" provides many examples of this type of new organizational structure. With the proliferation of the Web and web-based companies, I believe this is the future of business.

By providing an environment in which employees have a say in what they are doing, we create an atmosphere for natural engagement. If you are working on something you choose to work on, then you will be engaged. I'm not trying to negate what you either of you are saying, but rather bring light to what I think has been a missing element to the discussion. In my view employee engagement should be about making things better for the employees, not about how to making things better for the managers or the business. That comes part-and-parcel with happier employees. Running a business, unit, department, etc. is easy when everyone is hitting on all cylinders- but you know that.

Hazen Witemeyer said...

Hi Ted,

Valid points - in my model, what you call involvement is included in the "empowerment" portion of engagement, and two-way communication by which employees have a voice is the critical driver there.

As I see it too, employees choosing to partipate in the evolution of the organization is an outcome of engagement -- perhaps the most valuable of all to the business.

And, I agree - it's important not to lose sight of the fact that engagement is a construct that benefits ALL parties involved.

Thanks for being involved in the discussion ;-)

Blanchard Research and Training India LLP said...

Nice post!!! Nice post!!! Engaged employees lead to improved productivity, retention, and business outcomes. See more at:- http://www.blanchardinternational.co.in/engagement-and-cultural-change